Offering free stuff like reports, videos, tools or even a preview of your services to website visitors is one marketing method that almost always results in a lot of sales.
One freebie that continues to be popular is email courses. People regularly sign up for these courses to learn more about topics that interest them. So they are very good for list building.
Of course, these are best maintained and delivered with your handy dandy autoresponder. An autoresponder can be set up to automatically send out the lessons for your email course at the intervals you choose. It is totally up to you how often your subscribers get the lessons they’ve signed up for it.
Email courses are unlike any other type of course you can offer. With traditional and web-based courses you have to worry about a schedules, not just your but yours but your student’s as well; because for most courses student interaction is a key component.
This not an issue with email courses. With an email course, you simply write out the information for each lesson. Add the series to your autoresponder and set the interval for the lessons to be delivered. You can opt to have lessons delivered daily, every other day, every three days, or what other schedule you feel works best for your email students. That’s it, the rest is fully automated for you.
Email courses are often used quite effectively to sell products and services. For example, if you sell medieval swords, you can create a course that shows people how to use medieval swords or the history of swords or even the best way to care for them. You can write an email course created for almost any product you can imagine – if you put a little thought into it.
The first step is to decide what your course will be about, and how long it should be.
For example, if you wanted your course to be delivered every other day for a couple of weeks, then you will need seven lessons. So you would write the lessons, load them in the autoresponder and set the time between lesson delivery, which in this case would be days 0, 2, 4, 6, 8, 10, and 12.
This means that the first lesson would be delivered the same day the person has signed-up for the course, and the second lesson would be delivered two days afterward, and so on. The interval for each lesson is set for the number of days after the person has signed up. It’s important to make sure everything is spelled right, and that your sentences are grammatically correct. You want the lessons to look and sound as professional as possible.
After that, run a test by sending the lessons to yourself so that you can be sure everything is good. Then simply advertise the email address or email capture page that activates your autoresponder. And let the sign-ups begin!
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