Are you offering your site visitors the option of subscribing to your RSS feed? If you aren’t you could be missing out on a lot potential subscribers and potential income too.

your RSS feed or “Rich Site Summary”, RSS is a web-feed format that allows  your sites visitors to subscribe and receive updates to your blog, website or other information directly to their chosen feed reader by simply entering your feed’s URL into their reader, or they can just click on your site’s RSS icon in their browser to begin the subscription process. This is very important because not everyone who visits your site will want to give you their name and email address the first the time they visit your site, even if you have an effective email capture form there. Your RSS feed gives you a second chance to show them the value of your site, and earn their trust.

Most web hosting packages and blog sites will have everything you need to create this option for your readers. In fact if you use WordPress for your blog, it’ll be set-up for you automatically. Now, how cool is that?

Check out my RSS feed by clicking on the big orange RSS icon and see how having one can help you show the value of your own site.